How to Use Facebook for Non Profits to help with Charity Web Marketing

How to Use Facebook for Non Profits to help with Charity Web Marketing

INTRODUCTION:

Social media and inbound marketing are increasingly important assets for nonprofits to get found by and engage with potential constituents on the web.

You’ve probably heard of social media and inbound marketing. You may have even experimented with Twitter and been checking out old friends from college on Facebook. But why does any of this matter to you or your organization?

Social media and inbound marketing are increasingly important assets for nonprofits to get found by and engage with potential donors on the web. Think about the way you find information about products and or other organizations. Are you watching TV ads? Going through your junk mail? Or are you consulting a search engine or a friend? People have gotten better and better at ignoring fundraising messages with DVRs, caller ID, and spam filters. Instead, they visit Google and social networks for answers to their questions. The question for you is, will you be there to answer it all?