25 Jun 6 Best Practices For Your Facebook for Charities Page
After talking about tips for optimizing your Facebook for charities page, we now look at some of the best practices for your Facebook page and how to maximize Facebook for your charity web marketing strategies.
Nonprofit Best Practices For Facebook
- Be interactive, fun, and helpful. Give people insight into your organization. Highlight different individuals within your cause, why they’re involved, and what they do. Put a face to your organization for your audience to relate to.
- Show the impact of your mission and share all the milestones, big and small, that you accomplish over time. Highlighting outstanding fundraisers and donors on a weekly/monthly basis is another way to do this. Posting videos from events or on location is effective as well.
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Post interesting industry news. Make it a place people want to visit, keep up to date on your mission’s progress, and entertain themselves. Posting things going on within your cause and volunteer opportunities is a great way to become a leader and increase your supporter base.
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- Like related Facebook for charities Pages. Facebook is a social place afterall, and connecting with partners, complementary missions, and other likeminded groups can strengthen your cause and your nonprofit Facebook Page credibility.
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Focus on engagement. You’re trying to connect with and get a response from your community. Ask questions, post helpful tips, and link to articles that your audience will Like and share. When you make your posts about your audience and what they need rather than simply soliciting donations, you will develop a richer and deeper relationship with your community.
- Don’t constantly ask for donations or volunteer drives. No one likes a never-ending sales pitch, even for a cause they believe in. By the same token, make sure you do highlight your donor opportunities from time-to-time! Use the 80-20 rule for fundraising drives vs. content/connection posts. So if you decide to post five times a week, one of the posts should be a campaign message and four posts should be about other informational or fun content.
Now that we have some best practices in place, we will then discuss how to best measure these metrics for your charity web marketing through Facebook.
